If there’s anything that makes the holidays complete, it’s a trip to the salon! Whether it’s a big Christmas party or a New Year bash, having the perfect nails and hair just makes the night that much more magical!
And for salon owners, the holidays are a great time to increase your footfall and improve your business’ standing in the market, building up a loyal customer base in the process. From special promotions to holiday-themed services to making your customers feel welcome, there’s a lot that salons can actually do to grow their sales during the holidays – and if you’re looking for inspiration, you’ve come to the right place!
Here’s how you can increase footfall at your salon during the holidays:
Curate your social media accounts
It’s no secret that social media holds great influence – from the latest celebrity trends to the viral sharing feature – if something’s a hit on social media, it’s likely a hit in real life! And you can bank in on this very phenomenon to make your salon a success during the holiday season. Simply start by curating a social media presence for your salon – Instagram, TikTok, and Facebook are great places to start – and build your profile in a way that attracts your target market!
Use static and reel posts, influencer marketing, and Instagram stories to market your salon offers and services. And if the ways of social media aren’t your strong suit, then you can always turn to PosterMyWall and use their social media marketing features to grow your pages! An easy-to-use platform, PosterMyWall allows you to design and schedule stunning social media posts, create interactive stories, and even track your analytics – helping you get the fast track to social media success for your salon!
Ask Help from Influencers
Influencers are the decision makers of today – with massive followings and the ability to set or dethrone trends, products, and even entire lifestyle choices, incorporating influencers into your salon’s marketing plan is a move that’s guaranteed to bring results – and customers! Start by selecting influencers who’s following matches your salon’s target market. Remember, the more accurate your selection, the greater your return will be!
Once you have a few influencers shortlisted, it’s time to reach out to them with a proposal – always make sure to have mutually beneficial terms in your proposal to ensure that your influencer relations stay positive without either party being at a disadvantage. You can get influencers to share and engage with your posts and stories, to put up their own content about your salon, give them a discount code for their followers, and even invite them to your salon to try out some services and share their experience on their social media platforms.
And if you’re thinking about how to get influencers onboard and actually engaging with your content, then that’s all in the strategy! Make sure to include reshares of your posts by your partner influencer as a part of the partnership terms as well as having them comment on some of your posts – all while seeming natural. And if paid influencer marketing isn’t really in your budget, then inviting them to your salon for free services can also pay off – once they post about their experience on their social media platforms, their followers will flock!
Soon, you’ll have more customers than you can handle!
Did Someone say Flyers?!
Ice cream, rain puddles, and flyers – three things that make everyone happy. And if it’s holiday-themed salon flyers designed to promote special seasonal offers, then the happiness will be unbounded! In all seriousness, flyers are a remarkable marketing tool when it comes to promoting your business, and particularly in the beauty industry, using flyers to market your services is always a hit.
Simply head onto PosterMyWall, choose one of their many beauty salon flyer templates, and edit to your heart’s desire. Once done, distribute flyers around town, place them at the entrance of your salon, and even send out a digital version via email and social media.
Easy to keep, convenient for carrying around, and eye-catching, your flyers will help bring a whole new hoard of customers into your salon just in time for the holiday season!
Invest in Customer Journeys
For any business, establishing customer touchpoints is of the essence. From emails to SMS to other virtual communication, building on your customer’s digital journey is the perfect way to establish their loyalty and have them frequent your salon.
If you’re looking to see a boost in customers during the holiday season, then simply switch your business communications to a holiday theme, make touchpoints with existing and old customers by sending them reminder SMS, WhatsApp messages, and emails, and keep them in the loop through regular, consistent comms.
So, if you’re looking to increase footfall at your salon during the holidays, these tips and tricks are your go-to steps. Simply adjust details according to your salon and resources at hand, and revel in the after-effects!