TikTok is one of the rising new platforms in the social media landscape. However, to most people, it is an entertainment-based application where they can scroll through lip-syncing, prank, and fun videos in a never-ending feed. Whereas others who understand the power of TikTok utilize it as an effective marketing tool.
Top-notch brands invest their time and effort in this video-sharing platform to accomplish their diverse goals. Yes, that’s true! But it doesn’t mean that TikTok is not viable for local businesses. Many small business owners have promoted their products/services and reached new heights in their niche market. Notably, budding brands buy tiktok likes to boost engagement and get a higher chance of going viral. Now let us dig deeper into this article to know how TikTok is changing the game of local business. Continue reading!
#1 Can Geotag to Target Local Audiences
The best part of TikTok is that it has incredible in-app features that help creators to meet their needs within the application. Location tagging/ Geo tagging is one such feature accessible to everyone who uses TikTok Business Account.
The main aim of local businesses is to reach the local audience and take their content in front of them. Similar to Instagram, TikTok creators can tag a specific location while uploading a video. So, there are more chances that your content will be discovered by users in that location or nearby.
TikTok algorithm recommends videos mostly based on the location and language, especially on For You Page. Hence, geo tagging is a great way to personalize your marketing strategies and reach potential customers easily.
Imagine you are handling a local business that sells seasonal products like sweaters, raincoats, etc. Local advertising gives a hand to promote your business amidst customers who live in your locale and drive sales. If you are dealing with general products, curate individual landing pages for different locations and reach the right audience at the right time by leveraging location targeting.
#2 Can Record Videos in a Cost-Effective Way
Still, many people think that they need expensive equipment to shoot videos for social media. That’s not true! If you believe the same, you should spend your time on popular social channels like TikTok.
You can succeed on social media like TikTok only when you show off your originality and authenticity. There are chances to fail if you try to imitate or portray yourself as another person.
Although you are a local business owner, shoot good quality videos with your smartphone. Then, carry out the editing process to make it suitable for the application’s format. Also, there is no need to search for additional applications as all the resources are available within the TikTok app. Furthermore, avail the support of Trollishly to increase content visibility and stand out from the competition.
All you need to focus on is creating engaging content in an interesting way. Think out of the box and show that even small businesses are equal to top-notch brands through your video content.
#3 Can Reach Audiences with Local Hashtags
Harnessing the power of hashtags is a smart way to reach a broader audience on TikTok. It is good to have a solid hashtag strategy for your business. Make use of the Discover page to find hashtags that are relevant to your content and related to your business niche.
Ensure that all your videos have a combination of low, medium, and high-performing hashtags. So that your videos will be shown to the users who search for content with the hashtags you have used. On the flip side, you can find creators, influencers, and competitors to push your business in the right direction.
#4 Can Avail the Support of Local Influencers
TikTok has a larger community of content creators and influencers. Like other social channels, you can leverage influencer marketing to take your business to the next level.
The only thing that you need to do is search for influencers who have loads of local followings. For instance, if you have a restaurant or resort in a particular city, then identify influencers who post content according to the local audience.
Then, make a deal with an influencer who is ready to share about your business with their genuine followers. As a result, a new set of audience will come to know your business presence and what you offer for the local customers.
#5 Can Leverage Paid Ads with Minimal Budget
Many social media users assume that paid advertising requires a huge amount of money. That’s a myth! You don’t want to spend much money on paid advertising. With a minimal investment, you can find local clients or customers who are interested in your product or service.
Just like other social media, narrow down your audience range with the location that you want to target. Among plenty of paid ad types, you are required to pick the one depending on the placement you need and the budget that you can afford. Apart from paid ads, try out Trollishly to expand the content reach and generate leads for your business organically.
#6 Can Keep Track of Your Progress
Content creation is the prominent task to showcase your presence on TikTok. First, however, you should keep an eye on the analytics and insights to analyze how your local marketing actually works for your business.
It is recommended to measure the significant metrics such as views, engagement, and followers rate at regular intervals. This dramatically helps you to understand audience behaviour, optimize local marketing campaigns, and bring the outcome you expect.
Hope now you have a clear idea why TikTok is meant as a game changer, especially for local businesses. And now it’s your turn to change the perspective of your local business with the power of TikTok.
However, don’t limit yourself to just one platform. Establish your presence across social channels where your target audiences are. You will win one day for sure!
Happy Marketing 🙂
Thanks for reading! Kindly share this article with your friends who would like to scale their business.